For any business to succeed in today’s market, they have to be able to show up online. The ability to rank your CBD business among or above the top competitors in your industry shows searchers that you are the person to trust. This is where we get into the weeds of SEO, with CBD keywords playing a big role in where you show up and how often. In fact, SEO is considered one of the most cost-effective strategies for CBD marketing.
But how do we find the right CBD terms to use in our websites, blogs and online content? What are the best places to go for accurate reports on where both we and our competitors stand? Join us, as we break down five of the top tools to find CBD keywords and get on top of your rankings, today!
Looking for an SEO platform that literally does it all, including your keywords? Then SEMrush is the tool for you. Test drive it for up to 7 days for free and you’ll experience top-notch keyword research functionality.
Because the platform is geared toward overall SEO, it’s going to give you high-performance words that help your ranking overall. That means, instead of some long list of keywords from all over the Internet, you’ll receive up to ten specific keywords. These are chosen based on what your competitors are already using, so you can start working in the right ballpark, right away.
You’ll also benefit from yearly keyword trend updates and access to keyword difficulty analysis. SEMrush might be a paid service but, with a range of payment plans and comprehensive keyword results, it’s well worth it.
Ahrefs Keyword Explorer
Ahrefs has a place in our hearts as one of the best keyword research tools anywhere on the Internet, today. It’s a sturdy platform and generates a broad selection of keyword reports.
This isn’t generic information, either. Reports are based on clickstream data, providing click metrics that are specific to you and your industry. And there’s a lot of information to be had: with over 1,000 unique keyword suggestions in multiple fields. Add to that the specific keyword difficulty scorer and an extensive SERP overview, and this will give you the words you’re looking for.
Much like SEMrush, Ahrefs features four unique pricing plans. For somebody starting out or for a smaller business, plans can start from as low as $82 a month, paid annually. And, so you know what you’re getting, there is a robust $7 trial period that applies to their Lite and Standard subscriptions.
When it comes to keyword research, one of the best things you can do for yourself is to analyze your competitors and find out what worked for them. Maybe your services and theirs overlap in more ways than you thought, and there are opportunities you’re missing to overtake them. Or, maybe they had a few good ideas that could benefit you.
Whatever the case may be, SpyFu is one of the strongest platforms around for competitive research strategies. Uncover valuable keywords from your industry. Track ranking difficulty and historical changes, with new modules depending on your needs. When it comes to untapped keywords, perfect for any situation, SpyFu is hard to beat.
In terms of pricing, the service comes with a standard flat rate of $33 per month, charged annually. Unlike many of the other major services, SpyFu offers monthly reports instead of ongoing feedback.
Google Keyword Planner
If you feel bombarded by options, metrics and other information Google Keyword Planner may be the best option. This is a simpler platform than many of its competitors, focusing more on accurate reports taken straight from Google itself.
The tool serves up a handful of basic features. Sourcing from Google and integrating with AdSense monetization, this works well for businesses. It’s also a great way to locate commercial keywords. Combine the “top of page” range with accurate search volume data directly from Google, for great results.
As the first entry on this list to be made completely available for free, this is one of Google Keyword Planner’s top selling points. Because, at the end of the day, all you really need is access to accurate information. Get keyword recommendations from the horse’s mouth, and get ready to transform the way you conduct research on CBD keywords.
Long Tail Pro
Long-tail keywords have evolved into the norm when it comes to SEO. It used to be your CBD terms could be something short, like “CBD gummies”, and that would be enough. Now, there are enough players in the game to where short keywords don’t cut it anymore. You need to be looking at “CBD gummies for sleep problems in Philadelphia” and trying to see how you can crack into that market, instead.
Long Tail Pro is your ticket to the long-tail keyword party. Generating longer keyphrases for niche markets, this is the perfect tool for anyone trying to dominate the CBD market right now. Get powerful, detailed keyword metrics and long-tail keyphrases that suit your exact market. With more than 2,500 SERP lookups in the top search terms every 24 hours, there’s a lot of benefit to be had with Long Tail Pro.
Coming in with a premium service such as this always means a price tag. Plans are available in Starter, Pro, and Agency variants, and can start as low as $25 per month. For those still on the fence, a 7-day free trial option is available and can be canceled within that time frame without incurring any penalties.
Get The CBD Keywords You’re Looking For
Finding CBD keywords that suit your specific operation can be tricky. There’s a lot of competition out there, even within this newly opened-market, and people are eager to dominate as much of this market as possible.
So how do you carve out a place for yourself, online? With strategic keyword usage and proper SEO implementation. With the right words on your site and a comprehensive optimization plan in place, you’ve got everything you need to jump to the top of the SERPs. And, hopefully, today’s keyword research tips have given you the tools you need to make that jump.
Want to learn more about cannabis marketing? Check out our weekly cannabis marketing newsletter. It’s full of helpful, actionable tips and strategies to grow your brand in the cannabis industry.
Cannabound is the leading cannabis & CBD marketing agency. Cannabound works with top cannabis brands to boost brand growth through influencers, publishers, SEO, PPC, and paid advertising.